Lakeside Engineering is a broad-based civil, environmental, and structural engineering consulting firm located in Seneca Falls, New York. In 2021, the company was looking for a way to differentiate themselves with a complete brand refresh and new website.

The brand and website is inspired by the drawings, sketches and drafting (CADD) programs that engineers typically use to produce blueprints during their design process. This shows up throughout the brand in the form of the site's grid layout, icons, and colors.